Released: February 2010 Advertiser: US DEPARTMENT OF TRANSPORTATION / AD COUNCIL US DEPARTMENT OF TRANSPORTATION / AD COUNCIL Brand name: THINK! ROAD SAFETY THINK! ROAD SAFETY Agency: AMV BBDO AMV BBDO Country: United Kingdom United Kingdom Category: Public health & safety Public health & safety Credits: The Department of Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign. This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving. Campaign Title: Named Rider Client: Fiona Seymour (Head of Marketing), Camilla Wilkinson (Team Head Adult Road Safety), and Lauren Psyk (Campaign Manager) Copywriter: Phil Martin Art Director: Brian Campbell Agency Planner: Will Hodge and Andrew Phillips Media Agency: Carat Media Planner: Dayna Slate and Mark Hughes Production Company: Thomas Thomas Director: Kevin Thomas Production Co. Producer: Billy Jones Post-production Company: The Mill Audio Post-production: Wave
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